Join Us for a Fireside Chat!
Date: Wednesday, November 8, 2023
Time: 12:00 PM ET
The Pulse with Alex Ponce is proud to welcome Dr. Walter Liu, a maven in the realm of Category Management and Marketing Research.
Dr. Liu, a Senior Director at Del Monte Fresh Produce, brings a wealth of experience that spans the aisles of global giants such as Coca-Cola and Lindt & Sprüngli. His role at Del Monte Fresh Produce has seen him spearheading the company’s category management and marketing research functions, where he deftly blends data analysis with consumer insights to drive strategic business decisions across the United States and Canada.
With academic accolades that mirror his professional triumphs, Dr. Liu has completed his Doctor of Business Administration at Florida International University (Ranked #2, International Business) and actively imparts knowledge as an adjunct lecturer at both the University of Miami and Florida International University. His teachings in marketing and management are not only grounded in extensive industry experience but also in a deep understanding of the history and evolution of marketing thought.
Beyond the figures and market strategies, Dr. Liu is known for his dynamic approach to education and his capacity to foster environments conducive to active participation and learning. His career is a testament to the power of analytics fused with creativity in crafting marketing narratives that resonate on a global scale.
In a session that promises to be as enlightening as it is engaging, Dr. Liu will share his journey and the pivotal moments of his career, offering unique insights into the complex and ever-evolving landscape of category management.
As you navigate your professional path, don’t miss this opportunity to glean from Dr. Liu’s extensive expertise and his strategic approach to both teaching and industry practice.
Set a reminder, grab your coffee or tea, and join us as we delve into a conversation where market analytics and leadership finesse meet with Dr. Walter Liu.